Caryn-Franklin-interviews-Marc-Jacobs

Got some Bottle

When Marc Jacobs landed a new gig as the creative director of Diet Coke for 2013, taking over from Jean Paul Gaultier who held the role in 2012 and Karl Lagerfeld,  creative director in 2011, I was invited to host the launch at a swanky Kings Cross venue.

Partly I guess because for his celebration of the eighties and subsequent nineties to noughties, I could be relied upon to fill in any awkward silences,

When Marc Jacobs has landed a new gig as the creative director of Diet Coke for 2013, taking over from Jean Paul Gaultier who held the role in 2012 and Karl Lagerfeld who was the creative director in 2011, I was invited to host the launch at a swanky Kings Cross venue.

Partly I guess because for his celebration of the eighties and subsequent nineties to noughties, I could be relied upon, having witnessed it all first hand to fill in any awkward silences…not that there were!

I've learned this much...If a designer kicks off a new creative post by stripping down to his Pants (as the Americans say) or in this case signature kilt, for a promotional film entitled ‘Marc Jacobs’ Photo Booth Break', I think we can safely assume all conversation will flow.

And it did. Explaining his own take on the Diet Coke hunk ads from the 90s. Marc was more than pleased to star in the add and give those plucky bottles a spin, delivering three limited edition cans, three bottles and three ad campaigns, each referencing iconic looks from said decades.

Oh and he was also inspired by the rise of female empowerment through the past three decades.

The designer said of the collab: 'I feel very privileged to be the new Creative Director of Diet Coke and put my stamp on the 30th Anniversary campaign. Diet Coke is an icon… and I love an icon.'

 

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