Franklin on Fashion

As analysts debate the future of heavyweight fashion brands like Arcadia and Debenhams, now sinking under the weight of their 'bricks and mortar' manacles; smaller, leaner, businesses are surfacing.

In to the light, RETURE, announces a digital platform which connects clients to a global network of world class fashion designers. Through this timely portal we can upcycle our underused garments into unique treasures.

Co-founded by Nina Van Volkinburg, PhD with a background in fashion journalism, technologist Robin Williamson, PhD and James Williamson computer science engineer, Reture effortlessly delivers a new solution for modern-day consumers now voting with their purse for a more ethical fashion process.

And what's not to like about a set up that proudly positions itself as pro-social, anti-landfill and person-centred? Those of you who follow my support for recycling and 'not buying new'  won't be surprised at my excitement here.

Through Reture, designers and their clients can propel a fashion offer that neatly crosses the floor to become part of the solution; a clarion call for conscious consumption and an adventure in the sensual and the sensible.

Take your original garment to any number of designers currently working with Reture and choose a service

REPURPOSE To transform a garment for a different purpose from the one that was originally intended. Scarves into a dress? Denim jeans into a Denim jacket? The possibilities are endless.

CREATIVE LINING To cover the inside of a garment with added material (e.g. a blazer or a skirt). Why not line your favourite blazer with a colourful silk shirt (that no longer fits!).

DYE To add or change the colour of a garment. Perhaps revive a faded, washed out dress with a splash of colour?

EMBELLISHMENTS To add custom details to a garment including patchwork and crochet additions. Personality can be added to wardrobe staples in many forms!

EMBROIDERY AND BEADING To decorate a garment by sewing patterns on it with thread and/or beads and sequence.

PAINT To paint (or draw) onto a garment (e.g. graffiti). Add a message or motif to your garments, for a unique take on customisation.

Now decide on a process and take home and brand new, just for you a RETURE Result. Happy days people, Happy days.

HOW TO RETURE

Before starting the upcycling process, clients must register via www.reture.net. Designers may register interest and apply to be featured on the platform providing evidence of training
credentials and integration of sustainable practice.

How to connect? Chat to Reture on the GRAM